Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die Features

Additional Made to Stick: Why Some Ideas Survive and Others Die Information

Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas.
Why do some ideas thrive while others die? Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make their ideas “stick.” Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
And how do we improve the chances of worthy ideas?

Why do some ideas thrive while others die?

In Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
And how do we improve the chances of worthy ideas?

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